Batter Up Foods Invests $34M in Fulton County Waffle Plant

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Batter Up Foods Invests $34M in Fulton County Waffle Plant

April 30, 2020
Governor Brian P. Kemp announced yesterday that Batter Up Foods’ sister company, SatisPie, will invest up to $34 million as it expands its product offerings to include waffles and pancakes for businesses across North America. Headquartered in Rochester, New York, this marks the company’s first location in Georgia, which will ultimately create 162 jobs.

“Batter Up Foods is yet another American small business success story,” said Governor Kemp. “Their decision to bring their operations to our state is a testament to our outstanding workforce and pro-business environment. I can’t wait to see the opportunities Batter Up Foods creates for the hardworking Georgians in the Atlanta area.”

Georgia’s robust workforce training programs and infrastructure attracted Batter Up Foods to Fulton County. Once fully operational, the improved 102,000 square-foot plant will have the ability to produce 580 million waffles a year.

The facility, located in Fulton Industrial Park, was previously used in food production and will be upgraded in phases beginning this year. Individuals who are interested in career opportunities with Batter Up Foods at the new location are encouraged to reach out to

“We couldn’t be happier to welcome Batter Up Foods to Fulton County,” said Al Nash, CEO of the Development Authority of Fulton County, a branch of Select Fulton. “Their long-term investment is a testament to our skilled workforce and attractive existing infrastructure, both of which will continue to prove critical in the coming months and years.”

The Georgia Department of Economic Development (GDEcD) was represented in the competitive project by the Global Commerce division’s Assistant Director Hank Evans in partnership with Georgia Quick Start, the Development Authority of Fulton County, Georgia Power, and the Metro Atlanta Chamber.

“We are excited about Batter Up Foods choosing Fulton County for its new Georgia location and greatly appreciate our team at Select Fulton for continuing to do amazing work during this pandemic to bring much needed jobs to our community,” said Fulton County Commissioner, Liz Hausmann. “Batter Up Foods truly found the ideal location to begin its operations in our state. We look forward to being part of the company’s long-term success and seeing it become a part of the Atlanta-area community.”

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About Batter Up Foods
Headquartered in Rochester, New York, Batter Up Foods provides waffles and pancakes in flavors such as classic buttermilk, blueberry, and chocolate chip to consumers through some of the nation’s largest grocery chains. The company’s sister affiliate produces take and bake pie products available in a multitude of flavors including apple, pumpkin, pecan, blueberry, cherry, peach, apple crumb, triple berry, and sweet potato flavors under the SatisPie brand. Batter Up Foods’ baked and frozen goods are available nationwide through a variety of retailers and distributors under the retailers’ private label.